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Is Blogging for SEO Still Important?
The short answer is Yes. But read more below for the why.
For years, maintaining a consistent blog has been a vital component of successful SEO strategies. Regardless of your industry, achieving a high ranking on Google and search engine results pages (SERPs) often relied on relevant blog posts embedded with target keywords.
However, recent years have seen a significant shift in the online landscape. The rise of social media platforms such as Facebook, Instagram, Snapchat, X and TikTok, along with the introduction of intelligent AI chatbots like Google Bard, Jasper, and ChatGPT, has transformed the way people seek information online. Some experts argue that these technological advancements render traditional SEO practices, especially blogging, obsolete, even going so far as to declare the death of SEO.
But are these claims accurate? Does creating blog content still contribute to increased organic traffic, lead generation, and conversions? Or are you wasting your time?
A brief investigation reveals that blogging for SEO remains very much alive and relevant in 2024. According to a recent Orbit Media poll, 80% of surveyed marketers attested to the continued effectiveness of their blogs in delivering strong results. With over 600 million blogs amidst nearly 2 billion websites, blog pages make up a substantial majority of the internet.
Powering most of these blogs is WordPress, hosting over 409 million readers who generate a staggering 20 billion page views each month. These statistics undeniably affirm that blogging for search engine optimization is not only alive but thriving going forward. Stay with us to explore effective strategies for leveraging blogging to benefit your business.
Do People Still Read Blog Posts?
In an era dominated by TikTok and YouTube and the fast growing platform Rumble, the perception might be that blog reading has taken a back seat, overshadowed by the allure of quick videos. The question arises: Do people still invest time in reading blog posts?
The answer lies in the continued significance of Google search, Bing and other search engines. Despite the visual appeal of videos, search engines remain the primary gateway to online information, with a substantial portion of search queries leading users to blog posts.
When you perform a search, what populates a significant portion of the organic search results? Yes, you guessed it, blog posts. These versatile content pieces serve diverse purposes, from answering questions and reviewing products to imparting new skills and more.
Consider this scenario: You crave the best pizza in your city, so you turn to Google. A blog post listing the top 5 local pizzerias captures your attention, and just like that, you’ve engaged with a blog post, even if you don’t identify as an avid blog reader.
The misconception that people no longer read blogs often stems from associating blogs solely with travel diaries and personal opinions. In reality, if you’ve ever searched for information online and clicked on a result, chances are it led you to a blog post – promoting a website, business, product, or sharing news.
As long as individuals turn to search engines to satiate their information needs, blogging remains not only relevant but also a viable and lucrative practice, particularly in the realm of SEO strategies.
Does Blogging Have a Future?
While the current blogging landscape is thriving, the lingering question pertains to its sustainability in the long run. Investing considerable time and resources in crafting an elaborate blog only to witness its potential obsolescence in the coming months or years is a concern.
The reassuring news is that there are no discernible indications of blogging losing its effectiveness in the foreseeable future. As long as the demand for online information persists, blogging is poised to maintain its relevance and robust standing.
As of 2023, the appreciation for high-quality content has reached new heights on Google and other search engines. Attributes such as first-hand experience, expertise, authoritativeness, and a high level of trustworthiness are paramount, epitomized by the E-E-A-T acronym introduced in Google’s late 2022 update.
Succeeding with blogging for SEO in the future is entirely plausible if your bloggers align their content creation with the principles encapsulated in the E-E-A-T acronym. This strategic adherence ensures that blogging remains a potent tool for achieving success in the evolving landscape of SEO well into the future.
Does Blogging Still Deliver Results?
Blogging for SEO is your pathway to achieving desired outcomes in your digital marketing endeavours—think elevated SERP rankings, increased organic traffic, and enhanced conversion rates. Now, considering the sustained relevance of blogging, let’s explore its efficacy in terms of return on investment (ROI).
The resounding answer is a definitive yes. In-depth research conducted by Hubspot affirms that marketers consistently witness a positive ROI through dedicated blogging efforts. Yet, the key determinant of your success lies in your strategic approach.
Avoid outdated and ineffective blogging techniques; success hinges on crafting relevant, informative content that ensures an optimal user experience. Furthermore, integrating SEO-friendly copy is paramount, strategically placing focus keywords in key areas like meta descriptions, title tags, H1 headings, alt text for images, hyperlink anchor text, multiple instances in the body text, and even in the outro.
Say goodbye to keyword spamming; the focus now is on organic and purposeful integration. Observing on-page SEO best practices is indispensable for effective blogging in the SEO realm. Collaborating with writers who understand these principles is essential.
Link-building stands as another pivotal facet of SEO integration in your blogs. Incorporating high-authority backlinks and internal links contributes substantially to elevating your SERP rankings. Ensure their inclusion wherever relevant to maximize the impact of your blogging efforts.
In essence, blogging for SEO yields optimal results when aligned with best practices, emphasizing both content quality and strategic SEO integration.
Start Blogging Today
Now that you know the significance of blogging in the realm of SEO, you’re likely eager to begin crafting influential blog posts. The great news is, you have choices. You can initiate and manage your blog, writing the content to align with your objectives.
Alternatively, you can use platforms like Savzz.co.uk to acquire unique blog posts dedicated to your website, commonly known as guest posts. External blog posts offer a cool advantage, they can secure a valuable dofollow backlink, giving your SEO a beneficial lift.
Guest Posts
Guest posting, a dynamic strategy in the digital landscape, involves publishing content on a website or blog that isn’t your own. This collaborative approach offers a range of benefits, fostering mutual growth for both the guest author and the hosting platform.
1. Added Exposure: Guest posts unlock access to a wider audience. When you share valuable content on other platforms, you engage with their readership, expanding your visibility to potential new followers, customers, or clients.
2. Building Authority: Sharing your expertise via guest posts positions you as an authority in your field. It highlights your knowledge, skills, and distinctive viewpoint, enhancing your credibility within your industry.
3. SEO Boost: Perhaps the most crucial aspect, quality backlinks hold immense value in the world of SEO, sought after for their potential to boost rankings on Google and other search engines. Guest posting serves as a valuable channel to integrate links leading back to your website, thereby improving your search engine positioning and overall online visibility.
4. Networking Opportunities: Participating in guest posting builds connections in your niche. Collaborating with content creators and platforms can lead to meaningful partnerships, collaborations, and potentially receive invitations for reciprocal guest posts. This engagement may attract the attention of other platforms that offer you the opportunity for a guest post, leading them to reach out when they discover your blog posts featured on different websites beyond your own.
5. Audience Reach: Using guest posting services enables you to access diverse audiences on various platforms, expanding your reach and connecting with different demographics for a more comprehensive impact. This could result in increased page views, new user acquisition, sales, ad clicks, and overall revenue.
How We Can Help
Savzz.co.uk offers a platform for guest posting, facilitating collaborations between content creators and businesses. By contributing guest posts or hosting them on your platform, you unlock a myriad of opportunities to expand your online presence and connect with a wider audience.
Ready to explore the world of guest posting? Reach out to Savzz.co.uk using our Partner With Us page or the contact form on this page. We’re here to assist you in maximising the power of blogging and turbocharging your SEO efforts.
